Built for you is a campaign formulated on empowering the dreamers and doers of the world. CashDrop is a mobile-first e-commerce platform for the new normal. Being the first of its kind—zero fees or commissions to use, anyone can start receiving payments for their creations (Products, Services, or Digital Assets) in minutes.
Our goals were to define a visual identity that will be recognized and engaging, bring awareness to the versatility of the platform and their mission to empower the small merchants of the world. Our solution proposed a mix of moving picture as well as still ads that would be deployed across social channels as well as a mix of visual tools like tips, tutorials, examples, for multiple business verticals.
